Stanislav Tarasov · Moscow

Builds growth
that lasts.

Grew revenue and margin at the same time: channels, pricing, receivables and the team as one system.

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Stanislav Tarasov +87%HoReCa at Qummy in 12 months +70%Khladokombinat No. 1 revenue in a year Automated sales departmentBitrix24 with daily metrics
+87%HoReCa at Qummy in 12 months↓ +70%Khladokombinat No. 1 revenue in a year↓ Automated sales department, Bitrix24 with daily metrics↓
Three months searching for a commercial director? You can breathe out.

Numbers, cases and experience are below. No time to read? Just call.

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Numbers

Before and after

<20%→≈50%

HoReCa share of Qummy revenue

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0.7%→7%

Ice cream shelf share in St Petersburg in a year

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3→8+ mo.

Client lifetime at Qummy, repeat orders +34%

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2→7 SKUs

Export to Azerbaijan, sales +18% after promo

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1,200 €→64,000 €

Turnover of my online store in Riga in two years

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67%→89%

Route compliance during the Danone and Unimilk integration

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Click a number to open the case.

What I do

Problem, metric, result

FMCG and B2B: HoReCa, corporate clients, retail chains, distributors, e-grocery, marketplaces, export. Click a row to open the case.

Growth has hit a ceilingRevenue GrowthNew Channel RevenueCAC PaybackHoReCa +87% in 12 months, corporate catering from scratchSales depend on individualsKPIConversion RateSales Cycleteam 18 → 27, onboarding within a month, no turnoverRevenue is there, margin and cash aren'tP&LGross MarginOverdue Receivablesmargin +3 pp, overdue receivables down by a thirdKey accounts aren't growingKey Account GrowthRepeat Purchase RateCustomer Lifetimekey account +32%, client lifetime 3 → 8+ monthsProduct is there, shelf space isn'tShare of ShelfMust Stock ListPromo ROIshelf share 0.7% → 7%, must-stock +36%, ROI 23 to 30%Field team without transparent metricsSFACall CoverageService Levelroute compliance 67% → 89%, service level +22%A relaunch is neededRevenueDistribution375 → 639 m RUB in a year, all St Petersburg chains and 7 regionsAn online channel is neededNew Channel RevenueE-commerceOzon ≈10% of revenue in month one, own store ≈2.5 m €
Channels, tools, keywords expand

Channels

HoReCaCorporate cateringRetail chainsTraditional tradeDistributorsE-groceryMarketplacesOwn online storeExport

Metrics

Revenue GrowthGross MarginP&LOverdue ReceivablesCACCAC PaybackCustomer LifetimeLTVEBITDAForecast AccuracyRepeat Purchase RateActive Customer BaseConversion RateSales CycleKey Account GrowthShare of ShelfMust Stock ListPromo ROIPost-promo DipCall CoverageService LevelDistributionNew Channel RevenueSales Force Automation

Tools and AI

Bitrix24amoCRMSalesforce1CPower BIExcelNielsenMobile sales (SFA)ChatGPTClaude
Cases

What I did and what came out

Cases for the selected role come first. The company name takes you to the job.

You can keep searching. But why?

Tell me where your sales have hit a ceiling. I'll go through your case in a meeting and suggest how to do it.

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Approach

How I work

repeat every day
  1. 1I handle the first deals myselfI take complex clients personally first: that's how it went with Lenta, Magnit and Ozon Fresh.
  2. 2Hand over to the teamWith a script, instructions and a KPI the person influences every day.
  3. 3Check metrics every dayStage conversion, sales cycle, repeat orders, must-stock list.
  4. 4Short review with everyoneWhere we go wrong, where we move forward, what to fix.
Sell through the client's economicsI ask what the problem costs them today: chef, kitchen, write-offs, stop list.
Every promo gets countedROI, margin and post-promo dip. Creative mechanics are good when they pay off.
Experience

Where I worked

  1. 2024 · 2026Qummy · Director of Partner Business Development · B2B foodtech, Moscow
  2. 2024Novaya Kompaniya · Senior Key Account Manager · building materials, Moscow
  3. 2016 · 2023Food Union Latvia · Director of Trade Marketing, Board Member · Riga
  4. 2015 · 2016Khladokombinat No. 1 · Head of Sales · St Petersburg
  5. 2013 · 2015Food Union · Trade marketing, export · Moscow and Riga
  6. 2010 · 2013Danone · Supervisor, training, Unimilk integration · Health & Nutrition, Moscow
  7. 2008 · 2010CDC, P&G distributor · Sales Representative, then Sales Supervisor · Moscow
  8. 2005 · 2008Promo agencies and Red Bull · Promoter supervisor (BTL), merchandising supervisor · Moscow

Let's discuss your task

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+7 960 270 9386
tar.stanislav@gmail.com
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Resume on hh.ru:Commercial Director, English
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